What is Denim Day?
This is a day when millions across the world join together to wear denim with a purpose and support victims of sexual assault. This campaign began after a ruling by an Italian Supreme Court overturned a rape conviction because the justices felt since the victim was wearing tight jeans, she must have helped the person who raped her remove her jeans, therefore giving consent.
The women in the Italian Parliament went to work the following day wearing jeans in solidarity with the victim.
Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, what started as a local campaign to bring awareness to victim — blaming and destructive myths that surround sexual violence has grown into a movement. As the longest running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses and students to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence.
Crisis Connection, Inc., now asks for your help in raising awareness for Sexual Assault.
On April 26, join Crisis Connection by wearing jeans with a purpose and supporting survivors.
• Take photos, share, and tag Crisis Connection, Inc.
• Display Denim Day posters and flyers in highly visible locations.
• Be part of an online community dedicated to eliminating sexual violence.
• #DenimDay
Contact Crisis Connection if you are interested in volunteering at 1-800-245-4580.
